OUR TEAM

Maria De Conno

Managing Director
Chair, Australian Marketing Institute SA
BA Communications / PgD Marketing
CPM Certified Practising Marketer
Fellow Australian Marketing Institute

LinkedIn

As founder and managing director of Fig Tree Digital, Maria leads the team in marketing and digital strategy. Her direction and ability in combining trends, technology and marketing with business objectives delivers outstanding results.

As a Marketing leader, Maria is Chair of Australian Marketing Institute in SA where she connects, engages and leads marketing professionals in continual learning and inspiration.

Maria is Fellow of the Australian Marketing Institute and Certified Practising Marketer and long standing member of the Association for Data-driven Marketing and Advertising.

“I saw an opportunity in the market place. Bringing digital, creative, marketing work together – it was the next stage of the marketing mix:  people, data, analytics, loyalty, social media… all merged together to deliver effective results.

I’m so proud of what we’ve created at Fig Tree Digital. For me, this is the new age of creative digital marketing agency – modern, digital and consumer-focused. A studio focusing on great work, great client relationships.

If I could retire tomorrow with an unlimited fortune, I don’t even have to think twice about what I would do! A long, relaxing holiday to Europe and then Fiji – they are both on my bucket list.

My other favourite way to relax is a lazy sleep in, cooking with my daughter India, and reading a book. That’s my idea of bliss!”

Maria’s Secret Superhero Status: Elasti-Girl. Her ability to shrink, grow and stretch any way she wants inspires Maria’s approach to life and business. Her quick moves and fast actions can save the day!

Maria’s favourite inspirational quote: “You have brains in your head. You have feet in your shoes. You can steer yourself any direction you choose.” (Dr Seuss)

Lee Welch

Client and Communications Manager
BA AALIA, DipJ, PG Certificate Gastronomy

LinkedIn

Lee uses her broad skills combination and experience to assist our clients with managing their digital marketing projects, along with undertaking content creation and strategy development.

Lee describes her career path as ‘crazy paving’; starting out as a librarian, following that up with participating in a pilot international leadership program and assisting to establish the program in Australia, veering into journalism, marketing and communications, and then diverting into gastronomy before immersing herself back in anything to do with words. Along the way she has written a couple of books about marketing, and content for just about every communication channel and format, installed a few CRMs, adapting to client needs in diverse situations –  including once creating a library system using old folders and shoe glue.

“I honestly get such a buzz working with clients as a partner and enabler, sharing their progress to achieve their goals. I am always curious about the details and the nuances of what people do, and how things work. Joining those dots is part of the Fig Tree DNA and that’s what really attracted me to my role.

Away from work you’ll find me (and my collection of 600+ cookbooks) having fun in the kitchen, being still and watching the local wildlife, reading (just about anything) or doing taxi duty for my fur family’s playdates.”

Lee’s Secret Superhero Status: Dr Who. It’s a “timey wimey” thing for Lee,  juggling multiple project dimensions of space and time, and client deadlines. (Also, Dr Who has a dog.)

Lee’s favourite inspirational quote comes from poet Mary Oliver: “Instructions for living a life: Pay attention. Be astonished. Tell about it.”

Obed Rosenzweig

Head of Digital
MBMA / DipIT

LinkedIn

Obed has a passion for quality digital development. Through his problem solving approach, he delivers excellent digital outcomes for our clients with enthusiasm and particular attention to detail. Obed’s vast experience in technology and digital brings an innovative edge to our development projects.

“When I saw the job ad for Fig Tree Digital I particularly noticed the huge variety of projects the business had produced. For my next career move, I didn’t want a start-up – there’s so many out there now. I wanted to join a company with great experience. I haven’t been disappointed. Now I can say I am creating truly innovative work and I enjoy going to work every day. We have a great team.

Fig Tree Digital believes in work life balance, so if you called me on a Sunday, I wouldn’t be at the office. My ideal Sunday starts with a good sleep in, followed an ultimate Frisbee tournament. Then I’ll finish off with a night of fishing – and a public holiday the next day!” 

Obed’s Secret Superhero Status: The Flash, because he can think and read as fast as he runs. PS Here’s a Trivia Night fact for you – Flash’s nickname is the ‘Scarlet Speedster’.

Obed’s favourite inspirational quote: “Never underestimate what you can achieve when you believe in yourself.”

Holly Soininen

Designer
Bachelor Of Design (Visual Communications)

LinkedIn

Holly defines her work as visual problem solving. Her passion for clear and thoughtful design allows her to create work with meaning. She is a strong believer that creative thinking and design are crucial elements in the success of a brand and therefore prides herself on working hard to deliver results.

In her spare time Holly enjoys spending time with her family at the Botanic Gardens or going for a walk with the dog. When time permits, she will head to her favourite place, the library – where she will judge all the books by their covers.

Holly’s Secret Superhero Status: Wasp. The Wasp adapts herself to any situation – Holly adapts her designs to suit any business.

Holly’s Favourite Inspiration Quote: Don’t wish for it. Work for it!