At Fig Tree, Copywriting and Brand Storytelling works hand-in-hand with digital marketing strategy and creative direction. We discover insights, open conversations and uncover brand truths. Simplify the complex to create clear and purposeful brand communications.

Fig Tree’s Brand Storytelling creates a written narrative to highlight key points of difference, define brand positioning, convey brand personality, and stir the audience’s imagination.

Brand Storytelling is creative copywriting that quickly and clearly defines a brand, engages audiences and inspires action. Combining both long and short format copywriting, Fig Tree’s Brand Storytelling captures audience attention and provides a base for effective content marketing and digital search engine optimisation.

A well-defined brand story is an asset to a business, its customers and its community.



Brand Storytelling Insights

  • Brand – take the time to deeply understand your brand, purpose and values
  • Team – interview your key stakeholders, identifying leadership and key focus
  • Audience – identify your specific audience and customers
  • Keywords – undertake content research to identify effective SEO search terms

Brand Storytelling Research

  • Brand Statements – concise statements succinctly communicating the brand’s core purpose and positioning
  • Brand Story – storytelling which paints a clear picture of the brand’s past, present and vision for the future
  • Pull-Quotes – insights direct from the brand’s founder, team and customers
  • Blog and Articles – conversational and engaging articles plus search engine optimised rich content

Brand Storytelling Applications

  • Branding
  • Websites
  • Social Media
  • Blog articles
  • Marketing
  • Advertising
  • Brochures/Flyers
  • Media Releases / Editorial
  • Social media marketing

    Copywriting Case Studies

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