@figtreedigital
🚀 We were aiming for the moon. Fortunately, so was our client.
Our challenge? To generate registrations, showcase sponsors, exhibitors and speakers, and create content worth sharing. All within a tight timeframe and a modest budget.
Our strategy combined paid and organic social media across Meta and LinkedIn, targeting both space industry professionals and Australians with an interest in technology and innovation, and the impact of space on everyday life.
The campaign featured keynote speakers including Australia`s own Katherine Bennell-Pegg, exhibitor and sponsor content, event highlights, and real-time coverage from the Forum itself.
Once the event began, our team switched gears to live content creation and sharing key moments from the Forum as they happened. This live content played a role in driving final registrations, with interstate attendees citing this content as the motivating factor in their decision to travel and take advantage of the rare opportunity to connect with global leaders in the space sector.
This project introduced us to an industry that is shaping the future in many ways. It also reinforced something we see time and time again: the right content, delivered to the right audience, can create momentum that extends far beyond the original brief.
Interested to see the results?! View the case study on our website on our Social Media page.
#MarketingAgency #DigitalMarketing #AdelaideCreatives #BrandStrategy #Adelaide #Branding #MarketingStrategy #Animations #Packaging #AndyThomasSpaceFoundation #SouthAustralianCreatives #LogoDesign
Jun 24
What a month it’s been at Fig Tree Digital 🍂
Between celebrating Chardonnay May, and soaking up all the autumn vibes thanks to Lee’s stunning snap this month has been full of colour in every sense.
Maria has been out and about on behalf of the team at the Australian Web Awards and the Governance Institute event while also diving into conversations around Responsible AI and what the future looks like for digital world.
We took a moment to appreciate a little local history during History Month with Botanic Chambers while enjoying the simple joys of persimmons and pears, and somehow managed to fit in a whole lot of work along the way.
We`re just thankful that things never seem to slow down here at the Fig Tree office✨
#MarketingAgency #DigitalMarketing #MayWrap #AdelaideCreatives #BrandStrategy #Adelaide #AWA #AI #MarketingStrategy #HistoryMonth #AutumnandFruits #MonthlyWrap
Jun 1
We are loving seeing the Sports College SA logo at play on courts and ovals around town. Working with the College to develop this logo design has been such a great project for the Fig Tree team, and we are proud to have had the opportunity to work with such passionate educators. 🙌
We aimed to encapsulate Sports College SA`s key brand values, including their open-minded and welcoming approach to education through sport. The final design is bright and bold, channelling the dynamic approach of the College itself.
Seeing the logo playing out across apparel, merchandise and marketing for the College feels like watching our favourite team score a win.
Go Team SCSA!💥
#MarketingAgency #DigitalMarketing #AdelaideCreatives #BrandStrategy #Adelaide #Branding #MarketingStrategy #Animations #Packaging #SportsCollegeSA #SouthAustralianCreatives #LogoDesign
May 28
@greataussiewipes set out to bring groundbreaking plastic free, Australian manufactured wet wipes to new retail audiences across the Australian hardware and home improvement sectors. 💪
Fig Tree created packaging for these innovative products, within a highly competitive market dominated by long established brands. Our objective was to create strong shelf impact with a memorable and distinctively Australian brand identity. 👀 We created a character-driven design approach using illustration, led by Jamie and his buddy, a blue heeler called Charlie, who are happiest when cleaning up messes and spills. To strengthen brand and buyer connection, each illustration shows Jamie using the specific product, adding depth to the character and brand story in a lighthearted and practical way.
The packaging design combines a refreshed logo in bold green and gold with additional colour used for differentiation across product categories, bold clean font and a lively Aussie larrikin feel to deliver high visibility on retail shelves. Production and print considerations were kept top of mind, ensuring the design was efficient for consistent execution across the required packaging materials and flexible for digital and advertising applications.
And the result on shelf is a clear Aussie win, with a packaging design framework built for easy scalability for a rapidly expanding product range and across multiple design applications. Jamie is now helping Aussies clean their barbecues, paint spills and greasy stains via @bunnings nationally.
Meet Jamie and Charlie via link in bio.
#MarketingAgency #DigitalMarketing #OrganicWipes #AdelaideCreatives #BrandStrategy #Adelaide #AussieMade #MarketingStrategy #Animations #Packaging
May 20
April at Fig Tree Digital has been a month to remember 🌿
From the @botanicgardenssa dahlias bursting into full bloom to the warmth of Easter celebrations, the month has been filled with colour, connection, and community.
Anzac Day gave us a moment to pause and reflect, gently grounded by the simplicity of Maria’s homemade Anzac biscuits following @kangarooislandoats` recipe, which filled the office with a familiar and comforting aroma.
And one of our standout moments this month was seeing our work for Northern Health and Research Foundation was brought to life on a printed banner. There’s nothing quite like watching design move from screen to the real world.
We can`t wait for May to bring in more delights!🤩
#MarketingAgency #DigitalMarketing #MarchWrap #AdelaideCreatives #BrandStrategy #Adelaide #Fringe #VintageHarvest #MarketingStrategy #MonthlyWrap
May 4
Smart thinking meets striking simplicity. Fig Tree partnered with @apdesignerhomes to deliver a comprehensive brand, strategy and digital ecosystem that reflects their position as confident, forward-thinking industry leaders. Grounded in a philosophy of innovation, transparency and genuine client connection, the brand captures the depth of expertise and meticulous planning that underpins every APDH home while presenting it through a refined, deceptively simple visual and verbal language.
A bold, clean identity system was developed to “walk the walk,” anchored by a distinctive graphic device and supported by a structured suite of sub-brands that clearly articulate the building journey. This system not only strengthens brand recognition but also builds trust, guiding clients through what can often feel like a complex process with clarity and confidence.
To ensure consistency at every touchpoint, Fig Tree established a comprehensive creative direction spanning social media, photography, videography and print. This cohesive approach empowers the APDH team and collaborators to produce high-quality, on-brand content that showcases their craftsmanship, materials and finished homes building a valuable and scalable content library over time.
The experience is brought to life through a purpose-built website designed for both inspiration and performance. Combining confident, personable copywriting with a visually rich portfolio and practical, technical insights, the site reinforces APDH’s premium positioning while supporting engagement and lead generation.
The result is a unified, future-focused brand and marketing platform that balances substance with style, capturing the essence of AP Designer Homes as thoughtful, expertly executed and designed to enhance the way people live.
To see how it all came together, explore more via the link in bio
#MarketingAgency #DigitalMarketing #AdelaideCreatives #BrandStrategy #Adelaide #ClientTestimonials #Maketing #Designing #MarketingStrategy #SocialMediaMarketing #WebDesigning
Apr 22
We’re feeling incredibly grateful after reading these beautiful words from our clients, which truly remind us why we love what we do at Fig Tree Digital 🤍
From creating brand identities, logos and websites that grow alongside a business, to taking the time to truly understand the heart of what each company does and uncovering opportunities that drive real growth, we are so thankful to be trusted in such meaningful ways.
We’ve had the privilege of working across a diverse range of industries, from finance and lending to residential and commercial builders, to internationally recognised wine brands, not for profits and education providers. Each of our client has given us the opportunity to tell a different story, shape a unique voice and build something authentic and lasting.
We feel very lucky to do this work, and even luckier to do it with such inspiring clients 🤍
@dandelionvineyards
@roseworthyveterinaryhospital
@oraclelendingsolutions
#MarketingAgency #DigitalMarketing #AdelaideCreatives #BrandStrategy #Adelaide #ClientTestimonials #Maketing #Designing #MarketingStrategy #SocialMediaMarketing #WebDesigning
Apr 17
Fig Tree Digital partnered with @kangarooislandoats to create more than just a social presence. We developed a marketing and brand strategy focused on engaging Australian consumers early, building awareness and trust before the product even reached the market. With a newly designed logo and clear brand proposition, social media became the foundation for connection, curiosity, and growth.
Starting from zero, we built a thriving community by managing conversations, nurturing engagement, and connecting with the local islanders and the South Australian community, and broader target audiences. Every piece of content was carefully designed to reflect the essence of Kangaroo Island, using soothing tones and beautiful imagery to create a digital experience that feels as authentic as the product itself.
The results of our hard work speaks for itself, over 26,000 impressions were generated organically in the eight months leading up to launch, with no advertising spend. A highly engaged audience with an average engagement rate of 72 percent, alongside 26 qualified retail and wholesale leads ready for distribution across supermarkets, health food stores, cafés, and restaurants.
Content. in this case. played a powerful role in bringing the Kangaroo Island brand to life. From styled food photography featuring pancakes, Anzac biscuits, and wholesome breakfast bowls, to showcasing the natural beauty of Kangaroo Island, every visual reinforced the quality and story behind the product. A calming palette of blues, creams, and whites tied everything together, creating a consistent and recognisable brand identity.
More than just oats, this brand is all about creating a moment. A slower breakfast, a connection to place, and a product that belongs in your pantry, https://kangarooislandoats.com.au/recipes/ here are some recipes if you are looking for some good eats heading into this winter season to keep warm.🥣
From strategy to storytelling, this is what building a brand from the ground up really looks like 👀
#FigTreeDigital #MarketingAgency #DigitalMarketing #ContentProduction #DigitalAdvertising #AdelaideCreatives
Apr 9
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