Have you noticed a renewed sense of purpose and community spirit across marketing in recent months?
We are all experiencing a barrage of COVID-19 information, and are overloaded with statistics and stories covering local and regional updates alongside global news.
Through all this, a shared commonality of purpose has arisen, with stories from households, colleagues, community bodies and governments all chiming in on the impact of COVID-19 on our lives, health, and economy.
Working from home necessitates a new type of human interaction. Through video chats, we see inside each other’s homes and glimpse family lives, interacting without the usual facade of workplaces, job titles, and work attire.
As a new style of engagement in our personal and working lives is occurring, the need for marketing to align on a more personal level is now more important than ever.