The uprising of Coronavirus on a global scale, alongside restrictions and high unemployment, delivers a surge of energy and focus on community issues playing out in front of us.
Covid-19 has placed restrictions on our physical events, whilst digital technology is a platform that opens and shares collective voices.
A brand is defined by business and organisational culture. It’s not only what is said within marketing messages, but rather extends to the practise of how brands manage their communities.
With thousands if not millions of individuals and brands sharing their story at the same time, they are chanting a consistent and clear message to be heard by all.
Collectively, these voices become a game-changer.