Sarah Shanahan

Graphic Design / Websites / Social Media Marketing /
Sarah Shanahan
Sarah Shanahan
Sarah Shanahan

Sarah Shanahan runs a string of businesses from her many passions and talents – lifestyle photography & styling, organised interiors and VIP shopping tours.

The eCommerce section of the website doesn’t use any hard-sell marketing tactics, instead the approach is more subtle and genuine – aligning with her brand. Tour photography, compelling conversational copywriting, user reviews, and a countdown displaying remaining tour ticket numbers all assist in letting the viewer convince themselves that the VIP Shopping Tours are something that they just have to purchase!

Sarah Shanahan - website

 CREATING SYMMETRY ACROSS BRANDS

Sarah’s three businesses were growing steadily by word of mouth, though her rise in popularity on Instagram as a much loved ’style-guru’ was gaining momentum rapidly. Sarah’s web presence needed to reflect her highly sought-after photographic styling which is, as she puts it, “a touch of Scandinavian with a modern, minimalist Australian vibe”. 

With so much beautiful visual content being generated through her daily Instagram postings, our strategy was to capture this content and present it in the website as stylised image feeds, keeping the website content fresh and up-to date. The real-time live social image feed reinforces Sarah’s credibility and authority, showcasing the sheer volume of her creative work an drinking viewers back to her popular Instagram account.

The strategy of using filtered live image-feeds for a large portion of the website content takes a long-term approach, enabling Sarah to keep her website updated automatically without having to handle any  content updates manually.

The eCommerce section of the website doesn’t use any hard-sell marketing tactics, instead the approach is more subtle and genuine – much like Sarah herself. Tour photography, compelling conversational copywriting, user reviews, and a countdown displaying remaining tour ticket numbers all assist in letting the viewer convince themselves that the VIP Shopping Tours are something that they just have to purchase!

Sarah Shanahan - website
Sarah Shanahan - website
Sarah Shanahan - website
Sarah Shanahan - website
Sarah Shanahan - website

A NEW DESIGN TO INCREASE ENGAGEMENT

A well designed responsive website with development brings an eCommerce store that captures beautifully styled photography and visuals.

Visit the Sarah Shanahan website

“The quality of my new website has exceeded expectations and the results have spoken for themselves with my business increasing almost immediately. 

The whole process with Fig Tree Digital was an absolute joy from start to finish. They had such a good knowledge and understanding of the overall look and feel I was trying to achieve and I could not be happier with the results. It is easy for potential clients to navigate and instantly get a feel for my style and range of work. I now have a website that reflects who I am and it’s something I can be proud of!”

– Sarah Shanahan 

< Previous / Next >