Hybrid

HYBRID

Welcome to the world of hybrid. It’s a place where lines are blurred between present and future, near and far, online and offline.

Yes, we’re already living in a hybrid world. We are working in hybrid ways, and living a hybrid lifestyle.

It is clear that those who successfully transform themselves and their business – in order to leverage the benefits of a hybrid world – will experience the greatest success in the future.

So, how do we do this? The preparation starts now, with a view towards implementing a business model that is able to take advantage of future opportunities – no matter how they present themselves. Many of them are rapidly evolving, as per the insights within the articles below; others are yet to be seen or known.

Maria De Conno

MARKETING

• Hybrid business models – learn from the best in the business.

• Three expert tips for seizing the marketing opportunities of the future.

CREATIVE DESIGN

• Creative artist transforms everyday sights using paper cutouts.

• If you ever doubted the importance of colour in design, this artist will colour your judgement.

WEB+SEO

• Google has given you more power over your business listing – are you using it?

• An effective SEO strategy starts with website design. Here’s how to get it right.

SOCIAL MEDIA

• Can you tell a microinfluencer from a nanoinfluencer? Let’s take a closer look.

• “Like Shazam for everything!” Snapchat takes its Scan feature to the next level. 

DIGITAL

• Could podcasts kill the radio star? The rise of on-demand audio.

• Shortform audio could be the next big thing in shareable content.

TECHNOLOGY

• As they approach their ‘best before’ date, here’s how to prepare for a future without cookies.

• Alarm bells for the future of email marketing: Apple takes its push for privacy to the Mail app.

FUN FIGS

• Impress your friends with the world’s largest collection of video quotes from movies and TV shows.

• Digital canvas makes it possible to create your own DIY masterpiece.

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