PUTTING WSF’S UNIQUE POINT OF
DIFFERENCE INTO PLAY
After thorough analysis of WSF’s business, branding and data analytics, Fig Tree Digital developed a unique marketing and communications strategy.
In consultation with WSF, we identified specific points of difference, which set the practice apart from competitors. This discovery went on to form the basis of a comprehensive strategy, with guidance and direction in content marketing, social media communication, and online advertising and email communication.
Several marketing communications tactics were developed to connect and engage potential and existing clients within the competitive financial services marketplace.
New platforms and tools including website content marketing, social media communication, email marketing and online advertising were identified as the best way for WSF to reach and engage potential clients. A referral program and effective client segmentation was created to deliver growth through existing clients.
The newly designed logo applied to printed materials such as business cards, folders and stationery, alongside a newly designed and developed website, has created a consistent brand with a professional and modern identity. The use of video was introduced to the new website, as a strategy to highlight specialist services.