Award winning Hunter Financial have provided financial planning services to South Australian families for over three decades. Hunter Financial have made a world of difference to clients in financial security, support and peace of mind.
Hunter Financial
A New Brand Identity After 34 Years
Hunter Financial is a growing business in 2 locations and was ready to transform into a modern and sophisticated business that aligns with their values of ‘thriving on excellence’.
The new brand direction authenticly aligns the business, their story, and their people. The brand identity represents this through the logo’s maze-like symbol which doubles as a letter H monogram, symbolic of their past. This aligns with their role as financial planners in guiding clients through financial complexities to reach individual, family and personal goals.
Hunter Financial’s team has a focus on delivering excellence with their client’s financial planning and expands with their approach in giving back to the community.
Website To Lead And Engages Users
A professional new website positions Hunter Financial as a leader in their field.
Martin and Trish Hunter alongside their team provide expert services, so naturally their website was required to reflect the same high level of expertise and to build trust and confidence.
Conversational brand-story copywriting written to engage the reader and aid effective search engine optimisation (SEO). Hunter’s approach and services are outlined in everyday language, backed with informative video content and clear call-to-actions.
The fresh new website features a clear and legible layout, easy to use navigation, custom hand-drawn illustrations, conversational copywriting, bright and positive photography, and is mobile-responsive to look great on desktop, mobile or tablets.
A news section allows the website to be populated with fresh, regular and relevant content to provide added value to Hunters clientele. The feedback from Hunter Financial’s clients has been overwhelmingly positive.
Visit the Hunter Financial website.
Location Signage That Delivers Results
A bold statement for Hunter Financial’s new main street location in Port Pirie.
The eye-catching overhead signage guarantees the attention of locals and passers-by, helping Hunter Financial confidently stake their claim as the go-to financial
planners of the region.
Outdoor signage captures the eye of pedestrians, and frosted window signage completes the branding both outside and in.
The high-visibility signage has attracted an enormous amount of new business and positive attention as a result of local community and passing traffic seeing the new signage.
A perfect example of the old adage, ‘first impressions count’.
Supporting Brand Material
Knowing first impressions count, we extended Hunter Financial’s new look across a wide range of supporting collateral to form a consistent brand experience including print advertisements, business cards, letterheads, and digital email signatures.
“From our very first meeting with Fig Tree we appreciated their expertise and their genuine concern to fully understand our business. We were very confident in our decision to engage their services to rebrand our business after 34 years, creating a refreshing new logo, marketing material and intuitive new website. It is a real pleasure to deal with such a professional company and know we will enjoy a long association with the exceptional team at Fig Tree.”
– Trish & Martin Hunter, Hunter Financial