SOCIAL MEDIA PLANS

SOCIAL MEDIA MARKETING STRATEGY

Social Media Strategy tailored to business needs and goals, covering all areas of social media marketing with all inclusions. $2,100.

  • 2 hour strategy session with social media specialists and business key stakeholders
  • Identify the business point of difference, past activity, key target audiences and establish metrics
  • Review social media trends and the brand’s creative and digital assets
  • Audit existing social accounts
    (if applicable)
  • Preparation of Social Media Marketing Strategy document providing outcomes and recommendations
  • Ideas on campaigns, influencers, lead generation and collaborations aligned with the social media goals and target audiences
  • Registering and setting up of accounts or editing of social media accounts details and profiles (if required)
  • Content calendar with scheduled activity across designated platforms

Social media marketing

SOCIAL MEDIA DESIGN DIRECTION,
CONCEPTS AND COPYWRITING

Social Media Style Guide providing direction for high-quality, engaging
and cohesive brand content for social media. Valued at $1,500.

  • Fig Tree’s creative director to establish a striking creative design direction for social media content across social platforms and social advertising
  • Copywriting and creative design to set a clear direction
  • Style Guide document outlining:
    • Graphic design direction
    • Photography direction
    • Copywriting direction
    • Visual style guide presented in PDF format

Social media marketing

SOCIAL MEDIA 3RD PARTY MANAGEMENT

Social Media Influencers and Business Collaboration management at $ 750/month

  • Source suitable social media influencers and 3rd party collaborators, establish relationships and create campaigns
  • Create the process, set campaign objectives and deliverables, manage the relationships, report on outcomes

Social media marketing

SOCIAL MEDIA ADVERTISING

Our team of Social Media specialists deliver results-focussed advertising to your target audiences valued at $750/month plus advertising spend.

  • Advertising Social Accounts on Facebook, Instagram, LinkedIn, Twitter and SnapChat
  • Advertising creative, account setup, up to 3 variations of advertisements, target audiences

Social media marketing

MONTHLY SOCIAL MEDIA CONTENT,
ADVERTISING & MANAGEMENT

Generate social media growth, engagement and leads with the management of Social Media Content, Community Communication and Advertising with the below inclusions
for $1,800/month plus Social Ads budget.

  • Social Media Marketing specialist to manage social media accounts
  • Create monthly content with artwork, copywriting and photography ready to post
  • Creative design based on the social media style guide
  • Manage 2 accounts of either Facebook, Instagram, LinkedIn or Twitter
  • Manage Posts:
    • Upload content for scheduled posts or sporadic content
    • 2 x posts per week
  • Manage Stories:
    • Upload content for Stories
    • Stories published across varying social platforms
  • Community Management:
    • Available 7 days/week to reply and respond to follower comments and requests
    • Community building. Follow and engage with new audiences and potential customers
  • Copywriting for Posts & Stories
  • Creative artwork & photo editing for posts, stories and advertising as required
  • Monthly Advertising Spend on 2 platforms $500
  • Monthly Insights Report
  • Monthly Marketing Meeting
  • Purchase of stock photography, custom photography session or video production is additional budget

Social media marketing

PHOTOGRAPHY SESSION

Photography for your Social Media accounts with our
in-house photography session valued at $450.

  • Photography 2 hour session at Fig Tree Studio
  • Photograph re-touching and resized ready for social media
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