Social Media
Price Guide

Social Media Strategy tailored to business needs and goals, covering all areas of social media marketing with the following inclusions:

• Strategy session with social media specialists and business key stakeholders
• Identify the business point of difference, past activity, key target audiences and establish metrics
• Review social media trends and the brand’s creative and digital assets
• Audit existing social accounts (if applicable)
• Preparation of Social Media Marketing Strategy document providing outcomes and recommendations
• Ideas on campaigns, influencers, lead generation and collaborations aligned with the social media goals and target audiences
• Registering and setting up of accounts or editing of social media accounts details and profiles (if required)
• Social Media content calendar with content themes, topics and suggested posts scheduled activity across designated platforms

Social Media Style Guide providing direction for high-quality, engaging and cohesive brand content for social media.

• Fig Tree’s creative director to establish a striking creative design direction for social media content across social platforms and social advertising
• Copywriting and creative design to set a clear direction
• PDF Style Guide document outlining:
  • Graphic design direction
  • Photography direction
  • Copywriting direction

Our team of Social Media specialists deliver results-focussed advertising to your target audiences.

• Advertising Social Accounts on Facebook, Instagram, LinkedIn, Twitter and SnapChat
• Full project brief, define objectives, determine the audiences, review the content and artwork
• Advertising creative, account setup, up to 3 variations of advertisements, target audiences
• Advertisement copywriting included
• 4 advertising campaigns
• 4 variations per campaign
• 16 total advertisements
• Advertising analysis and report

Generate social media growth and communicate with followers with engaging content.

• Access to Social Media Specialist
• Organic content x 2 times per week
• Content design artwork
• 2-3 social media accounts of either Facebook, Instagram, LinkedIn or Twitter
• Posts and stories with copywriting
• Photography supplied by client
• Full project brief, define objectives, determine the audiences, review the content and artwork
• Advert copywriting included
• 4 total advertisements with 4 variations for 1 advertising campaign
• Advertising spend approx $300 per month

Unlimited social media activity to generate growth, engagement and leads with the management of social media content, community communication and advertising.

• Unlimited and dedicated Social Media Marketing Specialist
• Create daily content with artwork, copywriting and photography ready to post
• Creative design based on the social media style guide
• Manage variety of accounts of either Facebook, Instagram, LinkedIn or Twitter
• Manage Posts:
  • Upload content for scheduled posts or sporadic content
  • Unlimited posts per week
• Manage Stories:
  • Upload content for Stories
  • Stories published across varying social platforms
• Community Management:
  • Available 7 days/week to reply and respond to follower comments and requests
  • Community building. Follow and engage with new audiences and potential customers.
• Copywriting for Posts & Stories
• Creative artwork & photo editing for posts, stories and advertising as required
• Advertising Social Accounts on Facebook, Instagram, LinkedIn, Twitter and SnapChat
• Full project brief, define objectives, determine the audiences, review the content and artwork
• Advertisement analysis and report
• Monthly Advertising Spend – $500
• Monthly Insights Report
• Monthly Marketing Meeting
• Purchase of stock photography, custom photography session or video production is included

Management of Social Media Influencers and Business Collaborations.

• Source suitable social media influencers and 3rd party collaborators, establish relationships and create campaigns
• Create the process, set campaign objectives and deliverables, manage the relationships, report on outcomes

Social Media brainstorm session tailored to business needs and goals with the following inclusions:

• One on one session with social media specialist
• Review, data and metrics of your social media activity alongside social media trends
• Define your social media issues and opportunities
• Recommend how to solve issues and plan to achieve goals
• Tailored recommendations specific to your business