Many of our friends, family, and even cats + dogs are all on Instagram. Many have a private account, a business account, and one for a side hobby.
Consumers are using Instagram to find out what friends and family are up to, stay in touch with the latest from their favourite brands, make purchases and be informed with real time news.
Brands and businesses are all jumping on Instagram to showcase their products, services and engage with their customers and followers.
However, there’s a bump along the road that is slowing everyone’s growth, and that’s the changes of the platforms algorithm that affects organic reach.
This code can turn your feed upside – from being highly engaging to losing numbers and no longer gaining traction. It’s unfortunate, but our friends at Instagram want to make sure you’re getting the best experience, and this can mean changing the algorithm to focus more on real life friends and family, rather than small to medium-sized businesses.
Growing an Instagram account takes time, dedication, and a lot of patience. When Instagram first came onto the scene, it was easier to gain the attention of your followers. In more recent years it is a case of being strategic and thinking ahead to ensure your content is the best and reaches the right audience.
We’ll walk through the 7 best solutions to grow your Instagram account.