7 Ways to improve your instagram

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how to improve your instagram

Many of our friends, family, and even cats + dogs are all on Instagram. Many have a private account, a business account, and one for a side hobby.

Consumers are using Instagram to find out what friends and family are up to, stay in touch with the latest from their favourite brands, make purchases and be informed with real time news.

Brands and businesses are all jumping on Instagram to showcase their products, services and engage with their customers and followers.

However, there’s a bump along the road that is slowing everyone’s growth, and that’s the changes of the platforms algorithm that affects organic reach.

This code can turn your feed upside – from being highly engaging to losing numbers and no longer gaining traction. It’s unfortunate, but our friends at Instagram want to make sure you’re getting the best experience, and this can mean changing the algorithm to focus more on real life friends and family, rather than small to medium-sized businesses.

Growing an Instagram account takes time, dedication, and a lot of patience. When Instagram first came onto the scene, it was easier to gain the attention of your followers. In more recent years it is a case of being strategic and thinking ahead to ensure your content is the best and reaches the right audience.

We’ll walk through the 7 best solutions to grow your Instagram account.

#1. Focus on quality content

Content that has poor engagement is shown less frequently. If your content is not engaging, it is not doing its job and you need to think about what needs to be changed to achieve your end goal. Your followers and Insta audience will indicate what they do and don’t like.

Finding and developing a content style that builds engagement and is consistent takes time, and once you’ve figured it out, it will work for itself. The content needs to be so unique and high quality that people will want to engage with it. The algorithm will notice that you’re creating content that resonates with your audience, and it puts you in a better position.

Test content ideas over time and respond to your audience when you receive engagement and comments.

#2. Look at your profile and give yourself an audit

When someone first sees your profile, there will be a few items they check alongside your photos to identify if you are a valid profile. This is called social validation or social authority, where every item of your feed is checked to show that you’re an authentic person or brand.

First, check your profile image. Is it a high-quality image of your business logo or a picture of your puppy? It’s obvious which one here is the right answer.

Does your bio and profile state what you do/who you are or is it your favourite movie quote?

Do you have an updated link to your website or a link to an error message?

Have you included contact details such as email and phone number? Make sure it’s your business email address and not your personal one – it doesn’t feel right sending a business enquiry to an email address that is puppylover_34@hotmail.com

These may only be minimal items, but it can be a reason why someone may not follow you.

#3. Don’t go overboard with posting

If your social account is solely for promoting your business, then it’s probably not a good idea to post puppy images. Unless your business is about taking care of dogs… then post all you want!

Find out the best time to post and be consistent by posting at least 3 or 4 times a week. Posting every day or more than once a day is spammy, depending on your audience. If, for example, your brand is popular and you have a demanding audience, then you’ve got the ability to post more.

#4. Use the right hashtags

Hashtags give you the ability to reach out to an audience that isn’t following you. Using the right hashtags is important if you want to get noticed. Instagram allows you to use up to 30 hashtags in one post, so try to use at least 15-20 hashtags relevant to your post. The more the merrier! There are plenty of studies and tests conducted about the right amount to use, however, this is different for everyone.

Be mindful of using hashtags that may be too broad. An example could be #tesla but you can become more specific with #teslamodel3 #roadster #electriccar.

Before using a hashtag, it’s worth noting to check the search volume. Your post can easily get lost amongst millions of others if there is a very high volume. Analyse the hashtags to check what will give the best engagement and try to use those more often.

If you’re running a workshop or event, create a hashtag that attendees can use. This helps to build momentum for those attending, and may give a little of FOMO (fear of missing out) to your followers.

#5. Engage with your followers

In amongst all the work required to manage social media with photography, editing, creative captions and working on growing followers, we sometimes forget the most important parts about Instagram – and that’s about being part of a community and engaging with those who follow you and those you follow. There is a reason that someone has followed you in the first place – it’s because your content is smashing and they love what you do.

A reason that they may comment on your social media posts is to share their opinion, show their appreciation for the image or artwork, or they are inspired by your content. This is how a conversation builds on Instagram. It may only be small, but it’s all centred on a topic – and what you post.

Always respond and talk, find out more about them, what they love, or if you both have a fancy for cheeseburgers, then find out if they love pickles too. It shows that you’re engaged and looking to develop relationships, not just grow follower numbers.  Ask questions, share your own experiences, and talk!

#6. Call to action!

When your content is unique and original, it feels good when other people share it around with your Instagram name. Hence, don’t be afraid to ask your followers to share, like or comment. Tag a friend or peer on your social media posts when the content is relatable and they might share it to their followers and network.

#7. Stop, listen and collaborate

Say you own or work at a local business such as an ice cream store that has been following a local coffee maker. Collaborate to create a new product or promotion, and it can be cross-promoted on social media. This shows that your brand is open to sharing value and wanting to contribute to the community, in helping others around you.

The hypothetical ice cream store may have 2,355 followers, and the coffeemaker only has 945. Collaborating with them will expand your market to new people that may have never heard about you.

Never be afraid to ask about collaboration – at the end of the day, we’re all in this together. Helping other business is good business!

And there you have it, with advice on how to achieve growth for your Instagram account.

If you feel as though you’ve hit a brick wall with social media, talk to our specialists here at Fig Tree Digital and we can help you bulldoze through the wall.

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