Theodora Maios

Inspire.MeWoman is the brainchild of Theodora Maios, a dynamic South Australian businesswoman, freelance writer and fashionista. Her goal is to inspire women around the world to look at life differently and embrace the power of ‘living in the moment’ whilst celebrating their femininity. Inspire.MeWoman achieves this through a unique, highly styled brand and approach to fashion, travel and photography.

EXPANDING AND ENGAGING NEW AUDIENCES

Theodora appointed Fig Tree Digital to assist in developing a Marketing Strategy that would take the business to the next level, achieving new growth and engaging new audiences.  Our recommendations focussed on establishing a business marketing model, exploring brand storytelling, social media communication for her defined target audiences, along with website recommendations.

CREATING INTERNATIONAL STYLE

When Theodora’s travels took her back to her home country of Greece, Fig Tree seized the opportunity to showcase her style to her local and international audiences. Theodora appointed Fig Tree to handle production management and set the style for a series of fashion photo shoots capturing Theodora’s natural beauty and the flavour of the exotic location.

Fig Tree set the Style Guidelines and provided Creative Direction for the shoots, resulting in a series of stunning images for Inspire.Me’s promotions, captured by renowned and respected Greek fashion photographer, Dimitris Skoulos.