RECORD BREAKING RESULTS AND AN EXCEPTIONAL CLIENT RELATIONSHIP
Fig Tree helped achieve significant brand awareness using digital platforms, strong loyalty through their VIP Program and high engagement via social media. Harbour Town Perth’s Facebook page had the largest following for any shopping centre in Perth – achieved through organic reach, not paid advertising. The VIP Program had the highest membership of any Harbour Town centre program across the country in 2013. As a result Harbour Town Perth gained greater awareness, more online activity and most importantly, more customers shopping in centre. Fig Tree also managed social media for Harbour Town Perth’s ‘Trade for Telethon’, an annual event that attracted significant social media engagement.