670 Chapel

Along the hustle and bustle of the iconic shopping district on Chapel Street in Melbourne is 670 Chapel, a centre with everything you need for celebrations and everyday living.

670 Chapel are looking to entice locals to purchase and find delicious goods within their shopping centre. With a wide variety of home wares from Big W, fruit and vegetables from La Manna & Sons and Woolworths, health and medicine from Priceline, plus so much more, 670 Chapel is the place to go for all your everyday necessities.

Social Media Advertising

The team at 670 Chapel knew they had an ideal shopping destination that caters for the local Melbourne community, and was the perfect spot to visit during long weekends to stock up on food and essentials. The brand and digital marketing needed to be amplified to gain results and outcomes for the centre.

Fig Tree were assigned to expand brand presence and awareness of 670 Chapel
and deliver a results generating campaign.

Social Metrics and Strategy

The social media tailored strategy developed from undertaking a review of customer research, auditing social media accounts and identifying the ideal target audiences.

The campaign metrics included brand impressions and attention, high visitation to the website and engaging social media content.

The social media campaign ran across SnapChat, Facebook and Instagram.
The social platforms were selected based on target audiences and
covered both organic and paid content.

14 Day Campaign Deliverables

The campaign resulted in breaking all of 670 Chapel’s previous website and social media records, with 1000% growth of website visits and combined 595,369 brand impressions across all advertising and organic content.

SnapChat Advertising delivered great results with over 110,000 impressions direct to target audiences and over 860 visits to website in 14 days.

Advertising across Facebook lead to 249,000 Impressions, and over 1,700 website visits.

The Instagram community loved the 670 Chapel campaign content with over 136,000 impressions and over 740 website visits.

Organic social media content exceeded all past activity with combined 275,000 organic reach on Facebook and Instagram, growth of followers and lead to over 700 website visits.

By using variety of social media platforms and paid target advertising, 670 Chapel became the place to not only shop but also talk about.