Social Advertising to Targeted Audiences
Fig Tree Digital identified target audiences, social media organic and advertising plans to deliver this new range.
Social media outcomes covered Instagram advertising with over 116,000 impressions, and 188,000 organic impressions, with a combined 300,000 Instagram brand
and product impressions.
Facebook advertising delivered over 699,000 impressions on a target audience to drive consumers into supermarket stores to purchase the range of Street Eats products.
As the brand’s community manager, Fig Tree Digital started the social accounts with 0 followers and grew the two social media channels, creating a reputable and consistent brand to generate product awareness amongst the target community. We worked at all times to respond to comments, talking with humour, and replying to conversations to generate real time outcomes.
Thanks to the use of social media platforms, the new range of Street Eats was successfully launched to target audiences. This new product is popping on shelves across Australia, and in fridges of families who love a good Mexican or Greek feed and cook up.