Fancy Burgers (FB’s) is a proudly South Australian business that aims to deliver the best gourmet burger experience in town. FB’s showcases high quality, locally sourced South Australian produce. Their product range is baked and prepared daily, 95% fat free and caters for a wide variety of tastes, including a vegetarian option.
Fancy Burgers has a strong and enthusiastic following on Facebook and were looking to grow reach and engagement. Fig Tree Digital were engaged to develop a new Social Media direction and a range of fun, fresh campaigns that would boost their business exposure at store and brand level.
Fig Tree Digital reviewed Fancy Burgers’ social strategy and defined a new digital communication direction. Several innovative and creative campaigns were developed to deliver engaging brand communication focusing on Fancy Burgers’ point of difference amongst competitors. Our strategy review also identified new ways to engage their loyal audience across a range of stores.
Our social media recommendations for effective social media marketing included:
• Targeted social advertising that focused on the ideal customer, specific to their location
• ‘Just in Time’ communication that catered for quick customer decision-making.
Work encompassed full campaign delivery including photography and food styling, design direction, Social Media planning, advertising and implementation. Our recommendations for creative campaign photography and artwork were designed to help Fancy Burgers stand out and engage their ideal audience.
Fig Tree Digital worked closely with Geoff McAllister from Studio Alumni, the custodian of Fancy Burgers’ brand, to deliver social creative content and artwork in keeping with the overall brand style and direction.
Our digital advertising plan produced the highest social reach and campaign sales to date, a result achieved through planned and targeted communication.
The Social Media creative campaign offered a variety of photography and creative artwork to help Fancy Burgers stand out within the competitive digital landscape.
Visit the Fancy Burgers website