A FRESH, FULL-BODIED LOOK
The Elderton Wine series consists of three reds including Shiraz, Cabernet Sauvignon and a Grenache Shiraz Mourvedre as well as two whites, Riesling and a Golden Semillon.
The iconic Elderton signature logo was incorporated as the main visual focus, reinforcing a sense of confidence and strong brand recognition on-shelf. Each label stands alone with a strong identity, but is also recognisable as part of a family of fine wines.
A restricted colour palette of black, white and gold was used to achieve a premium feel for the red wine labels – restrained, yet bold. The Ashmead family crest, set in gold foil, acts as a seal of quality.
The design for the white wine labels complements the reds, making use of bright, colourful mosaic panels that add a sense of vibrancy and freshness.
Speciality print embellishments including high-build UV varnish, gold foiling and blind texture embossing add the finishing touches and provide high quality cues.