Graphic Design & Web Design - Fig Tree Digital Agency in Adelaide

Direct Paint

Direct Paint - eCOMMERCE website
Direct Paint - eCOMMERCE website
Direct Paint - eCOMMERCE website

One of Australia’s largest online paint retailers, Direct Paint specialises in paint and painting tools delivered to home or work. The business uses bulk buying power to pass savings on to customers.


Direct Paint sought strategic guidance from Fig Tree Digital to assist with strengthening their online presence and increase sales. The client wanted to maximise views via online searches and tap into Google for improved sales success.

Direct Paint - eCOMMERCE website


By clearly identifying and defining their target audience, Fig Tree Digital recommended a comprehensive, responsive eCommerce website with a strong SEO component to improve online user experience.

We designed and developed a high quality online store, with improved product search, advanced shopping cart functionality and supported by improved delivery options.

Fig Tree’s extensive SEO Audit revealed areas of potential growth for organic search ranking and targeted tailored online advertising.

The improvements made a significant contribution to growth in online sales. The dramatic increase in traffic was a clear demonstration of the power of data analytics.

“Fig Tree sought a very high level of information relating to our business and our markets to make decisions that were relative to the way consumers in our market operate. They demonstrated an impressive grasp of the information they gained during research on the company.

Through targeted testing Fig Tree Digital were able to identify areas to attack and areas to avoid – thus generating positive return. Fig Tree quickly streamlined our analytics to get re-sults that saved us in our cost per conversion, as well as reducing time and dollars wasted on poor search criteria and keywords. Fig Tree also consistently reviews analytics to further up-date to improve performance.”

– Matt Bolzon, Director, Direct Paint

“We are very impressed with the chat function. We have up to 5 chats a day on it and 4 out of 5 of these chats result in an order. Loving it and wished we had of installed it earlier.”

– Cerry Miller, Direct Paint

Visit the Direct Paint website

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