CCI Services helps hundreds of not for profits around Australia leverage their purchasing power and streamline procurement of products and services, ensuring the best value for money in sectors including aged care, disability services, childcare, education, health care, local government and community services.
CCI Services
Defining the Brand Strategy Blueprint
CCI Services is engaged in a program of expansion into new territories as not for profits face ever-increasing challenges to achieving efficient procurement processes and value for money for their clients.
The creation of a new visual identity began with developing a comprehensive brand strategy and analysis of brand attributes. The strategy defined the brand now, and in the future, creating a blueprint designed to support business growth in new markets.
Website to drive growth and engagement
The new website is designed with the not for profit procurement process in mind, making it easy for members and non-members of CCI Services to quickly and easily find suppliers, products and services for their industry sector and needs.
CCI Services has a strong commitment to the not for profit sector, and the website reflects this mission to provide unified purchasing power on behalf of their members.
The clean and clear design and navigation is supported by friendly yet business-like copywriting, reflecting the CCI Services team’s own approach to their relationships with members and suppliers.
Multiple search filters are available to assist product and category searches, and membership join and renewal processes are easy to use.
Visit the CCI Website.
Bold adaptable design with flexibility
At Fig Tree, the brand strategy drives all the elements that follow. The brand design is clear and bright, using clean white with an eye-catching green to blue gradient. The logo suite and creative design guide were then utilised to produce an expansive range of creative across digital, print, sales support materials and social media.
Social Media Brand Strategy
Targeting a professional audience, CCI Services requires a strong creative suite that allows direct and community communication through social media.
Social media graphics apply the colours and design assets of the brand to great effect, and allows for CCI Services to utilise a set of social media and case studies with confidence, knowing each new production will always be on brand.
“As a well-established yet growing organisation, we determined it was time for our brand positioning and visual identity to be reviewed. Maria and the team at Fig Tree guided us through the process, challenged us where needed and captured the essence of what we were trying to achieve. Not only has the end result been outstanding, the way in which the work was conducted also allowed for an excellent team building experience.”
Russell Schrale, CEO