Smart thinking, beautiful design, easy living. When you visit an AP Designer Homes build, you’ll sense the presence of a lot of smart thinking and complex planning under the surface – yet the results may appear deceptively simple on the surface. Simply beautiful homes that are a joy to live in only come from this kind of thinking and planning.
AP Designer Homes
A brand and strategy to convey industry leadership
AP Designer Homes bring a wealth of expertise to the table with their new brand along with an appetite for innovative use of technology and commitment to open, honest communication. This company wanted to make sure everything representing them ‘walked the walk’, not just ‘talked the talk’. In essence, AP Designer Homes start with listening to their clients.
The brand is clean and bold, standing proud and strong to represent this commitment to Living the Difference. The addition of a graphic device ‘roofs’ the H in APDH and is employed across the brand identity and design to emphasise strength and boldness. Seven sub-brands using a lighter font provide a structure explaining the building process with the company for potential customers, in themselves building a relationship as well as a project. Like the company themselves, the end result is deceptively simple as a result of complex planning and expertise behind the scenes.
Creating a consistent look and feel across the team and platforms
With the stage set by the brand identity, commitment to quality and a shared understanding of the correct look and feel for the brand became a priority for AP Designer Homes. Across everyone involved in social media production, photography and videography, the brand identity needed to be consistently high quality and showcase the team, the materials, the end results and more.
A comprehensive creative direction and style guide for content, visuals, video and photography was developed, ensuring the business is developing a quality library of content and can confidently apply it across multiple platforms such as social media, the website gallery and in print and digital promotional materials.
Website design for engagement and lead generation
Confident and personal copywriting emphasises their understanding that building your own home is one of our most potent ambitions and, although the horror stories of construction are all around, AP Designer Homes is determined to partner their clients in an experience that is positive, supported by technology and their own accessibility to make the process efficient and, in the end, to create a beautifully finished home with thoughtfully designed features custom-made to enhance the way you want to live your life. The website includes a truly inspirational portfolio, with useful technical information about custom aspects and site challenges, giving users a greater understanding of AP Designer Homes expertise.
The website speaks to their premium home-building focus and commitment to transparent communication.
Visit the AP Designer Homes.
Design best practice and customised audience experience
When AP Designer Homes embarked on creating a marketing strategy for their new business, they took the same ‘whole experience’ approach as they apply for their clients. Right from the start, they were thinking about all the applications and needs for the brand identity, now and in the future.
AP Designers are showcasing their business to many audiences, from architects to home-owners. Design for multiple audiences and formats is integral to best practice brand identity development. We ensured that promotional materials introducing their business to potential business partners and clients had a high impact. The strong, clean, confident design jumps out to achieving cut through and clear, concise copywriting is focused on providing the information these audiences need to engage with the business.
In a world where glossy images with minimal information is the norm, AP Designer Homes delivers both substance and quality.
