BUILDING ONLINE PRESENCE
Custom Search Engine Optimisation (SEO) carried out by Fig Tree has improved organic search ranking, ensuring potential customers can easily find Back Centre online.
To further drive traffic, Fig Tree developed a mobile-responsive Email Template and an ongoing series of promotional Email Campaigns for Back Centre. The regular email communications provide the audience with valuable tips and advice from Back Centre’s occupational therapist, which link through to the website’s blog, as well as showcasing featured products with links to specific product pages.
Additional printed support material included website announcement flyers and in-store display posters.