Strategy

Experts in Marketing and
Digital Strategies

Marketing strategy provides a customised roadmap to ensure your marketing efforts are heading in the right direction – towards successful outcomes and desired destinations.

The journey for all business begins with strategy, and the supporting mechanism for business branding, leads, sales, audience and communication is marketing strategy.

There are a multitude of components required to create a marketing strategy. Spend vs return, competitors, digital transformation, physical touch points and the customer journey. With all this in mind and so much more, we develop an effective marketing strategy
for business growth.

At Fig Tree Digital we will guide you down the right path to deliver results.
As one of the leading creative digital marketing agencies, let us tailor a
winning strategy to transform your business.

Marketing Strategy Services

Digital Marketing Strategy

Defining actions required for online results

Brand Strategy

Aligning brand values with customer needs

Social Media Strategy

Planning for success on social media

Marketing Consulting

Advising & implementing tailored strategies

Digital Trends Analysis

Understanding changes in the digital landscape

Marketing Strategy

Developing a plan for business growth

Customer Loyalty

Fostering satisfaction, repeat business & referrals

Creative Brainstorming

Generating big ideas for your business

Strategic Workshops

Facilitating strategic thinking within your team

Marketing Consulting

Fig Tree Digital takes a holistic approach to strategy and marketing consulting, combining both online and offline marketing activity. We keep up to date with current trends, drawing on decades of professional experience to deliver unique strategies,
creative concepts and measurable results.

A goal-oriented plan created by Fig Tree’s leading marketing practitioners delivers a unique and valuable competitive position. Whether you are a well-established business, a new start-up or a solo operator, we tailor recommendations to suit your enterprise.

In the digital age of consumer focussed marketing, we start with a plan for marketing strategy that is all about business purpose and its competitive advantages. The overlay of business goals is key to establish the marketing plan. The marketplace and competitor review identifies the opportunities and gaps that exist and
provides a focus for developing the brand values.

A marketing strategy is the gateway to deliver success and generate results that
leads to the effective implementation of marketing actions across branding,
communication, design and technology.

Marketing Industry Associations

A Gateway to deliver Success

Ready to take your Marketing Strategy to the next level?

Let’s Talk

“When looking for a firm to develop a new marketing strategy, we had the opportunity to look at several options. In the end, the choice to go with Fig Tree Digital was an easy one. Maria quickly gained an understanding of our varied and complex environment and just seemed to understand exactly what it was that we were looking for (probably before we understood this ourselves!). She was very pleasant to deal with and provided significant feedback on some of our other marketing challenges. Overall, we were delighted with the service that Fig Tree provided to us and I wouldn’t hesitate to highly recommend Maria and her team.”

David MacPhail, Roseworthy Veterinary Hospital, University of Adelaide

“I am so impressed with the thoroughness of the team, and the way they have taken a deep interest in discovering the heart of my business. They have been genuinely interested in helping us find solutions, and more than that, identifying pain points we didn’t even know were there. Best marketing/strategy money I have ever spent. The whole process was genuine and transparent and personal, and a real pleasure.”

Liz Cook, One Seed

“We have been working with Fig Tree recently for a social media strategy for our small horticultural business, and we are extremely happy with their service. They are very knowledgeable in the industry, provided great ideas for our business and were professional in every aspect, will be happy to recommend them to others!”

Annie Berkett, Adelaide Horticultural Solutions

“Fig Tree developed a brand strategy, and followed with creative designs of our core brand and five sub-brands. A great team to work with and very professional, very happy with the outcomes. 5 out of 5 for overall experience and logo designs.”

Matthew Hooper, VAF Memstar

“The team at Fig Tree exceeded my expectations in delivering strategy and social media content. Knowledgeable and friendly, back with quality work and deliver fast actions as promised. Perfect!”

Lisa Cook, Founder and Managing Director, Get on Board Australia

“I am absolutely impressed with the help given by Maria. As I am looking to expand my business in the Fitness Industry, Maria is able to give me an in-depth understanding of what marketing measures I should start working. She is a very knowledgeable person as she is able to unlock your mindset and explain what you need to do for your business within a short amount of time. Maria sets a target for my business which is challenging yet achievable in a short period. I could not recommend more about Maria if need an assistance to plan for your marketing strategy.”

Vincent Sim, La Vincero Personal Training

“We were instantly impressed by the enthusiasm and expertise Maria and Jeremy had to offer us in a Creative Session. They took the time to fully understand our business and us as individuals and their approach was so refreshing. We knew from that meeting we had made the right choice and were extremely excited about our new direction.”

Martin & Trish Hunter, Hunter Financial

“Thank-you to for an outstanding presentation and we are so excited by the logo and your marketing strategy. We appreciate all efforts that have gone into this and love the final design.”

Jeremy Coghlan, Kangaroo Island Oats

“Working with Maria at Fig Tree Digital is always a pleasure but more importantly has proven invaluable to our business. Maria is approachable and has an innate ability to understand our needs, offering clear, concise strategic direction and creative marketing solutions. Maria’s professionalism and knowledge, particularly in the area of strategy is assisting us to improve our services and client outcomes immensely.”

Natajsha Bevitt, Eastern Health Authority

“Fig Tree created our brand logo design and new website, alongside digital strategy. They continue to adapt new technology with ideas and deliver positive effects on our business. We rate Fig Tree 5 out of 5 in all areas, Perfect!”

Andrea Peterson, Managing Director, NFPAS

“In the last year or so, Fig Tree has become more like a professional business partner. I take my starting ideas about marketing, web upgrades, promotions etc into Fig Tree and together we workshop them into cost-effective, practical business solutions. I feel that I am being educated, stretched, challenged and supported by Fig Tree through each stage of my business growth.”